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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) - Softcover
Synopsis
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
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About the Author
Morris Holbrook
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Consumer Value : A Framework for Analysis and Research
Published by
Taylor & Francis Group, 1998
ISBN 10: 0415191939
ISBN 13: 9780415191937
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
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Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-U-019-01658
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Consumer Value: A Framework for Analysis and Research
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939. Seller Inventory # 8619875
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Marketing Research)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939. Seller Inventory # 9773681
Quantity: 1 available
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Marketing Research Series)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939. Seller Inventory # 9285466
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Consumer Value : A Framework for Analysis and Research
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Consumer Value
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
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Consumer Value
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Condition: New. pp. 220 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam This item is printed on demand. Seller Inventory # 7568723
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