Creative Problem Solving for Managers - Hardcover

Proctor, Tony

Hardcover

ISBN 10: 0415196787 ISBN 13: 9780415196789

Publisher: Routledge, 1999

Synopsis

This updated text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.

Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Contents include:

• blocks to creativity and how to overcome them
• key techniques including lateral thinking, morphological analysis and synectics
• computer-assisted problem solving
• increased coverage of group problem solving techniques and paradigm shift.

As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

About this title

About the Author

Tony Proctor is Emiritus Professor in Marketing at the University of Chester, UK. His research interests lie in creativity, organizational studies and marketing. He has published a number of books, as well as papers in academic journals and conferences.

Edition details

• Publisher: Routledge
• Publication date: 1999
• ISBN 10: 0415196787
• ISBN 13: 9780415196789
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 328