Synopsis
This updated text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Contents include:
- blocks to creativity and how to overcome them
- key techniques including lateral thinking, morphological analysis and synectics
- computer-assisted problem solving
- increased coverage of group problem solving techniques and paradigm shift.
As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
"synopsis" may belong to another edition of this title.
About the Author
Tony Proctor is Emiritus Professor in Marketing at the University of Chester, UK. His research interests lie in creativity, organizational studies and marketing. He has published a number of books, as well as papers in academic journals and conferences.
"About this title" may belong to another edition of this title.
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Creative Problem Solving for Managers
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Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation
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Creative Problem Solving for Managers
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Routledge, Independence, Kentucky, U.S.A., 1999
ISBN 10: 0415196795
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Creative Problem Solving for Managers
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Creative Problem Solving for Managers
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Paperback. Condition: Very Good. First Edition. Type: Book How can managers tackle complex problems? How do you encourage innovation? How do you implement new solutions? Is creativity the key to management success? This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem solving techniques and paradigm shift As creativity is increasingly recognised as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practising managers alike.312pp. Seller Inventory # 030132
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