Creative Problem Solving for Managers - Softcover

Proctor, Tony

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9780415196796: Creative Problem Solving for Managers

Softcover

ISBN 10: 0415196795 ISBN 13: 9780415196796

Publisher: Routledge, 1999

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This updated text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.

Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Contents include:

blocks to creativity and how to overcome them
key techniques including lateral thinking, morphological analysis and synectics
computer-assisted problem solving
increased coverage of group problem solving techniques and paradigm shift.

As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

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About the Author:

Tony Proctor is Emiritus Professor in Marketing at the University of Chester, UK. His research interests lie in creativity, organizational studies and marketing. He has published a number of books, as well as papers in academic journals and conferences.

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