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By tracing the history and development of public relations and using examples of strategies and campaigns as well as interviews, this book provides a comprehensive and detailed study of the theories and practices of public relations.
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About the Author:
Alison Theaker is Head of Education and Training at the Institute of Public Relations and was formerly principal lecturer and course leader in Public Relations at Leeds Business School. In 2002-2003 she taught at Emerson College, in Boston, MA. She is the co-author of Effective Media Relations
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- PublisherRoutledge
- Publication date2001
- ISBN 10 0415213347
- ISBN 13 9780415213349
- BindingPaperback
- Number of pages304
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The Public Relations Handbook
Published by
Routledge
(2001)
ISBN 10: 0415213347
ISBN 13: 9780415213349
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Book Description Condition: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP16782316
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The Public Relations Handbook
Published by
Routledge
(2001)
ISBN 10: 0415213347
ISBN 13: 9780415213349
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First Edition
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Book Description Soft cover. Condition: As New. No Jacket. First Edition. Part of the Media Practice series, University of London - 289 pages - unmarked and undamaged. Seller Inventory # 16797/634
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