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Synopsis
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
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About the Author
Guy Cook
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2001
- ISBN 10 0415234557
- ISBN 13 9780415234559
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages256
- Rating
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The Discourse of Advertising (Interface)
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The Discourse of Advertising (Interface)
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The Discourse of Advertising (Interface)
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Paperback. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 3341311
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The Discourse Of Advertising (second edition)
Published by
Routledge London & New York 2001, 2001
ISBN 10: 0415234557
ISBN 13: 9780415234559
Used
Softcover
Seller: THE CROSS Art + Books, Sydney, NSW, Australia
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23.0 x 15.5cms 256pp b/w Illusts very good paperback & cover This comprehensive introduction to advertising discourse examines the language of contemporary advertising. The author argues that advertising meets our need for play and display and discusses its use of sound images & poetic language. Seller Inventory # 20652838
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THE DISCOURSE OF ADVERTISING.
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Reprint. 8vo. xii + 256pp. B/w. illustrations. Paperback in original pictorial red wrapps. lettered in white, very good. ISBN 0415234557 US$9. Seller Inventory # 181110
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