Items related to Introducing Social Semiotics: An Introductory Textbook
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
"synopsis" may belong to another edition of this title.
About the Author:
Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2004
- ISBN 10 0415249430
- ISBN 13 9780415249430
- BindingHardcover
- Edition number1
- Number of pages302
- Rating
Buy New
Learn more about this copy
US$ 147.21
Shipping:
US$ 18.81
From United Kingdom to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Introducing Social Semiotics: An Introductory Textbook
Published by
Routledge 2004-12-14
(2004)
ISBN 10: 0415249430
ISBN 13: 9780415249430
New
Hardcover
Quantity: 5
Seller:
Rating
Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780415249430
Buy New
US$ 147.21
Convert currency
Stock Image
Introducing Social Semiotics: An Introductory Textbook
Published by
Taylor & Francis Ltd
(2004)
ISBN 10: 0415249430
ISBN 13: 9780415249430
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780415249430
Buy New
US$ 187.94
Convert currency
Stock Image
Introducing Social Semiotics: An Introductory Textbook
Seller:
Rating
Book Description Hardcover. Condition: Brand New. 1st edition. 301 pages. 10.00x7.25x0.50 inches. In Stock. Seller Inventory # __0415249430
Buy New
US$ 205.38
Convert currency
Seller Image
Leeuwen, T: Introducing Social Semiotics
Published by
Taylor & Francis
(2004)
ISBN 10: 0415249430
ISBN 13: 9780415249430
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language . Seller Inventory # 594629818
Buy New
US$ 196.73
Convert currency