Business: The Key Concepts (Routledge Key Guides)

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9780415253239: Business: The Key Concepts (Routledge Key Guides)
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Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

"synopsis" may belong to another edition of this title.

About the Author:

Mark Vernon is a journalist who contributes frequently to The Financial Times and other publications in the U.S. and abroad. He resides in London where is currently researching a new book at Warwick University.

From Library Journal:

Routledge's "Key Concepts" series aims to provide basic definitions to undergraduates and the informed public. In this entry, approximately 230 terms in management, economics, marketing, organizational behavior, and operations are each given a one-sentence definition followed by a longer, more detailed description, up to two pages in length, explaining the idea in context. Each entry ends with See also references and further reading suggestions tied to a long, up-to-date bibliography. One might quibble about some of the titles in the bibliography (e.g., only one book by Peter Drucker and none by Alfred Sloan), but it's excellent for a title of this size. Although Routledge is a British publisher and there are some British spellings, most examples feature U.S. companies. Ultimately, this book is suitable for any library that carries the "Key Concepts" series. But it is closer to "Cliffs Notes" or the old "College Outline" series than a true dictionary, and it may be better placed in circulation than in reference. The cloth edition is overpriced, and libraries with a moderately good collection of business dictionaries will have everything offered in this volume. Small libraries might find Jack Friedman's Dictionary of Business Terms (Barron's, 2000. 3d ed.) or P.H. Collin's Dictionary of Business (Peter Collin, 2001. 3d ed.) better values. Patrick J. Brunet, Western Wisconsin Technical Coll., LaCrosse
Copyright 2001 Reed Business Information, Inc.

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Book Description Taylor Francis Ltd, United Kingdom, 2002. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable * considers new developments in business, notably eBusiness and contemporary business ethics * covers established subjects, taking an international and strategic perspective that balances theory and practice * suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you re already in business and could do with a handy reference guide, or you re a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion. Seller Inventory # APC9780415253239

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