This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.
It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth.
The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Hardcover. Condition: New. Seller Inventory # Abebooks578754
Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780415287432
Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9780415287432
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.45. Seller Inventory # Q-041528743x
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.45. Seller Inventory # Q-041528743X
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780415287432
Book Description HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780415287432
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 041528743X-2-1
Book Description Hardcover. Condition: Brand New. 1st edition. 224 pages. 9.25x6.25x0.75 inches. In Stock. Seller Inventory # __041528743X
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780415287432_lsuk