The Internationalisation of Retailing in Asia (Routledge Advances in Asia-Pacific Business) - Hardcover

Hardcover

ISBN 10: 0415309042 ISBN 13: 9780415309042

Publisher: Routledge, 2003

Synopsis

European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern managerial methods, are entering markets typified by more traditional managerial approaches. Western managerial cultures and values are interfacing with Asian ones. The results of these moves are new stresses for Asian retail structures that bring a new dynamism to Asian retailing. The contributions in this book explore the conflicts and benefits that arise as retailing in Asia becomes internationalised. The contributions are provided by experts in retail research from across Asia and for the first time in depth analyses are provided of the ways that Western retailers are provoking change in Asia. The book results form a seminar held at the University of Marketing and Distribution Sciences, Kobe, in November 2001 under the auspices of Society for Asian Research in Distribution. Scholars from across the region presented research results of their analyses of the New Commerce now appearing in Asia.

About this title

About the Author

John Dawson is Professor of Marketing at The University of Edinburgh and Visiting Professor of ESADE.
Masao Mukoyama is Dean of the Faculty of Commerce at teh University of Marketing and Distribution Sciences, Japan.
Sang Chul Choi is Associate Professor of Marketing and Distribution at the Faculty of Commerce, University of Marketing and Distribution Sciences, Japan.
Roy Larke is Professor of Retailing at the University of Marketing and Distribution Sciences, Japan.

Review

"The book fills a gap that has existed ever since Legouis and Cazamian became outdated, and that was quite a long time ago."
-LinguistList

About this edition

• Publisher: Routledge
• Publication date: 2003
• ISBN 10: 0415309042
• ISBN 13: 9780415309042
• Binding: Hardcover
• Number of pages: 240
• Editor: Chul Choi Sang, Dawson John, Larke Roy, Mukoyama Masao