Items related to e-Retailing
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.
This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:
- Ipod
- Nike
- Amazon
- e-Bay
- McDonald's
- Nokia.
With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
"synopsis" may belong to another edition of this title.
About the Author:
Review:
Charles Dennis is Professor of Marketing and Retailing and Director of Research at Lincoln Business School, University of Lincoln.
Eleonora Pantano is Lecturer in Marketing at Middlesex Business School, UK
Sabine Gerlach is Lecturer in Marketing at Lincoln Business School, UK.
"E-Retailing is a very accessible book that would work well for introducing undergraduates to some of the management."
The Virtual Bazaar
-Dave Chaffey, "The Times Higher Education Supplement, 02/2005
The Virtual Bazaar
-Dave Chaffey, "The Times Higher Education Supplement, 02/2005
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2004
- ISBN 10 041531142X
- ISBN 13 9780415311427
- BindingPaperback
- Edition number1
- Number of pages320
- Rating
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Book Description Paperback. Condition: Very Good. e-Retailing (Routledge Ebusiness) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415311427
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL9427505
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415311427
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780415311427. Seller Inventory # 7075959
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