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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management - Hardcover
Synopsis
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.
The authors, leading experts in this field, provide students of corporate communication with a...
About the Author
Erasmus University Rotterdam, The Netherlands The Reputation Insitute, New York
Review
"In the past decade Charles Fombrun and Cees van Riel have succeeded in making reputation relevant to professional experts and the corporate boardroom alike. In years to come reputation management will become as indispensable to the corporate world as accounting and business management are right now."--Jules Prast, Executive Vice President & Global Director of Corporate Communications, Royal Philips Electronics
"This volume offers a sophisticated how-to guide, modeling the flow and...
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2007
- ISBN 10 0415328268
- ISBN 13 9780415328265
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages328
- Rating
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.46. Seller Inventory # G0415328268I4N00
Quantity: 1 available
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.46. Seller Inventory # G0415328268I4N10
Quantity: 1 available
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.46. Seller Inventory # G0415328268I3N00
Quantity: 1 available
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003684341
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Seller: AwesomeBooks, Wallingford, United Kingdom
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Hardcover. Condition: Very Good. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415328265
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
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Hardcover. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL3061516
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415328265
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP74104007
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-034-01620
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-T-015-01498
Quantity: 1 available