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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Softcover
Synopsis
A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of co
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About the Author
Steven J. Jackson is an Associate Professor in the School of Physical Education, University of Otago. He has published in numerous scholarly journals including: Sociology of Sport Journal, International Review for the Sociology of Sport, Journal of Sport and Social Issues, and Media, Culture & Society. He is currently General Secretary for the International Sociology of Sport Association (ISSA) and has served on the editorial board for the Sociology of Sport Journal. David L. Andrews is an Associate Professor in the Sport Commerce and Culture Program, Department of Kinesiology, and an Affiliate Faculty in the Department of American Studies, at the University of Maryland, College Park. His research and teaching focuses on the critical examination of contemporary sport culture. He has been a guest editor of the Sociology of Sport Journal, and is presently Assistant Editor of the Journal of Sport and Social Issues.
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- PublisherRoutledge
- Publication date2004
- ISBN 10 0415339928
- ISBN 13 9780415339926
- BindingPaperback
- Edition number1
- Number of pages288
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ISBN 13: 9780415339926
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ISBN 13: 9780415339926
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