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Synopsis
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include:
* blocks to creativity and how to overcome them
* key techniques including lateral thinking, morphological analysis and synectics
* computer-assisted problem solving
* increased coverage of group problem-solving techniques and paradigm shift.
As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
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About the Author
Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.
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Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation
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Creative Problem Solving for Managers
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Creative Problem Solving for Managers
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Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation
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Paperback. Condition: Very Good. Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415345422
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Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415345422
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Creative Problem Solving for Managers
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Creative Problem Solving for Managers
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Creative Problem Solving for Managers: Developing Skills for Decision-Making and Innovation, 2nd Ed.
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Florence, Kentucky, U.S.A.: Routledge, 2005
ISBN 10: 0415345421
ISBN 13: 9780415345422
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Soft cover. Condition: Near Fine. 2nd Edition. Trade paperback in near fine condition. 2nd edition. Seller Inventory # 92699
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