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Synopsis
Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features.
Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence.
New to this edition is:
- new material on the single European market, the single currency and related policy issues
- issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe’s relationship with emerging economies like China
- an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources
- a companion website to provide extra material for students and lecturers
European Business is an essential read for all students of international business.
Visit the Companion website at www.routledge.com/textbooks/9780415351355
"synopsis" may belong to another edition of this title.
About the Author
University of Hull, UK Hull University Business School, UK
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2006
- ISBN 10 0415351359
- ISBN 13 9780415351355
- BindingPaperback
- Edition number2
- Number of pages480
- Rating
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