The economics of sports broadcasting - Softcover

Gratton, Chris; Solberg, Harry

Softcover

ISBN 10: 0415357802 ISBN 13: 9780415357807

Publisher: Routledge, 2007

Synopsis

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.

The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area.

The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes:

• questions of ownership, trade and commodity in sport
• the historical context for contemporary sports broadcasting
• the key players – viewers, TV channels, sponsors, clubs, event owners and authorities
• the regulations governing televised sport
• the international context for broadcast sport
• competition and game theory in sports broadcasting
• sports broadcasting’s changing landscape of ownership and supply channels.
  

This book will be useful for courses in media and broadcasting, economics, sport management and sports development.

About this title

About the Author:

Chris Gratton is Professor of Sports Economics and Director of the Sport Industry Research Centre at Sheffield Hallam University, UK. He is also co-author of Economics of Sport and Recreation, Sport in the City, and Research Methods for Sports Studies.
Harry Arne Solberg is Assistant Professor in Sports Economics at Sor-Trondelag University College, Norway.

About this edition

• Publisher: Routledge
• Publication date: 2007
• ISBN 10: 0415357802
• ISBN 13: 9780415357807
• Binding: Paperback
• Edition number: 1
• Number of pages: 248