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Synopsis
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.
The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes:
· Sports marketing and sports management theory.
· Stage by stage analysis of the sponsorship process
·The roles of different key stakeholders in the process
· Thorough explanation of copyright and contract law for sports sponsorship
· Major international sports sponsorship case-studies examined from concept stage through to post-event analysis.
The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.
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About the Author
Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome. Luiggino Torrigiani is "Solar Impulse" project marketing and sponsorship Director, International Sports Marketing consultant and lecturer. He is former International Cycling Union (UCI) and Fédération Internationale de Volley-Ball (FIVB) Marketing Director. Andreu Camps i Povill is Professor and General Director at the L'Institut Nacional d’Educació Física de Catalunya, Barcelona, and a practising sports lawyer.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2006
- ISBN 10 0415401100
- ISBN 13 9780415401104
- BindingHardcover
- Edition number1
- Number of pages288
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ROUTLEDGE HANDBOOK OF SPORTS SPONSORSHIP Successful Strategies
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Routledge Handbook of Sports Sponsorship: Successful Strategies
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Ferrand, A: Routledge Handbook of Sports Sponsorship
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome. Luiggino Torrigiani is Solar Impulse proje. Seller Inventory # 594638854
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Routledge Handbook of Sports Sponsorship: Successful Strategies
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Routledge Handbook of Sports Sponsorship : Successful Strategies
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Taylor & Francis Nov 2006, 2006
ISBN 10: 0415401100
ISBN 13: 9780415401104
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Buch. Condition: Neu. Neuware - Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts. Seller Inventory # 9780415401104
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