The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students – as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.
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Book Description Condition: New. pp. 264 3rd Edition. Seller Inventory # 26494064
Book Description Condition: New. pp. 264 This item is printed on demand. Seller Inventory # 7353903
Book Description Condition: New. Book is in NEW condition. 1.15. Seller Inventory # 0415423112-2-1