Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies) - Softcover
Book 3 of 107: Routledge Advances in Management and Business Studies
Synopsis
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
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About the Author
Andrew Crane
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Marketing, Morality and the Natural Environment
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Taylor & Francis Ltd, 2007
ISBN 10: 0415439612
ISBN 13: 9780415439619
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