Items related to Marketing Management and Communications in the Public...
Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management) - Softcover
Synopsis
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations.
This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in.
Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
"synopsis" may belong to another edition of this title.
About the Author
Martial Pasquier is Professor of Public Management and leads the Public Marketing Chair at the Swiss Graduate School of Public Administration (IDHEAP), Switzerland. He also teaches in other academic institutions and directs the Swiss Public Administration Network (SPAN). Professor Pasquier is vice-president of the Swiss Competition Commission and sits on numerous Boards and Foundation Councils
Jean-Patrick Villeneuve is Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP), Switzerland and leads the International Public Governance unit. He additionally teaches at other academic institutions in Europe, North America and Asia
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2012
- ISBN 10 0415448980
- ISBN 13 9780415448987
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages272
- Rating
Search results for Marketing Management and Communications in the Public...
Stock Image
Marketing Management and Communications in the Public Sector
Published by
Taylor & Francis Group, 2011
ISBN 10: 0415448980
ISBN 13: 9780415448987
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 18723729-6
Quantity: 1 available
Stock Image
Marketing Management and Communications in the Public Sector
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.95. Seller Inventory # G0415448980I3N00
Quantity: 1 available
Stock Image
Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009510601
Quantity: 1 available
Stock Image
Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)
Seller: HPB-Emerald, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_361772635
Quantity: 1 available
Stock Image
Marketing Management and Communications in the Public Sector
Published by
Taylor & Francis Group, 2011
ISBN 10: 0415448980
ISBN 13: 9780415448987
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 50596601-20
Quantity: 1 available
Stock Image
Marketing Management and Communications in the Public Sector
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780415448987. Seller Inventory # 9011657
Quantity: 1 available
Stock Image
Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)
Seller: DeckleEdge LLC, Albuquerque, NM, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # Shelfdream0415448980
Quantity: 1 available