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Innovating for Sustainability (Routledge Studies in Innovation, Organizations and Technology) - Hardcover

Book 10 of 90: Routledge Studies in Innovation, Organizations and Technology

Berchicci, Luca

 
9780415454643: Innovating for Sustainability (Routledge Studies in Innovation, Organizations and Technology)
Hardcover
ISBN 10: 0415454646 ISBN 13: 9780415454643
Publisher: Routledge, 2008

Synopsis

One of the challenges met by green entrepreneurs and product developers who have tried to develop more sustainable products is that efforts to have better products in environmental terms do not always translate into effective business cases. The purpose of this book is a better understanding of the implications of environmental issues in new product development. Through an empirical study in the human powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed. The understanding of this phenomenon is particularly important since managers are encouraged and/or motivated to undertake environmental new product development projects.

From the descriptions and analyses of the two cases study Luca Berchicci suggests that a high level of environmental ambition increases the complexity of the product innovation process. Moreover, a high level of environmental ambition may hamper a product innovation process because it may lead the developers away from the market that their product is to serve. Accordingly, this book attempts to explain and predict how environmental ambition influences new product development processes. This claim provides a theoretical contribution to existing research in both product innovation and green product innovation. Moreover, this book provides an original and deep insight on the diverse facets of greening.

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About the Author

Luca Berchicci is an assistant professor at Centre for Entrepreneurship, at the Rotterdam School of Management, Erasmus University.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2008
Language
English
ISBN 10 
0415454646
ISBN 13 
9780415454643
Binding
Hardcover
Edition number
1
Number of pages
256