AS Communication and Culture: The Essential Introduction (Essentials)

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9780415455121: AS Communication and Culture: The Essential Introduction (Essentials)

AS Communication and Culture: The Essential Introduction is fully revised for the current GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests.

Areas covered include:

  • an introduction to communication and culture
  • cultural and communication codes
  • semiotics, communication process and models
  • the individual and contemporary culture
  • cultural contexts and practices
  • how to do the coursework
  • how to do the exam
  • examples from advertising, fashion, music, magazines, body language, film and more.

AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.

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About the Author:

Peter Bennett is Chief Examiner for GCE Communication and Culture, Senior Lecturer in the School of Education at the University of Wolverhampton, co-editor of Communication Studies: The Essential Resource (2003) and co-author of Framework Media: Channels (2003) and A2 Media Studies: The Essential Introduction (2005)

Jerry Slater is Principal Examiner for GCE Communication & Culture, teacher at Colchester Sixth Form College and co-author of A2 Media Studies: The Essential Introduction (2005)

Review:

'The use of direct address, rhetorical questions and a chatty conversational tone, with lots of concrete, everyday examples will involve students in a way that more conventional Communication studies textbooks do not ... Your students will enjoy this more up-to-date approach.' – www.communicationandculture.co.uk

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Peter Bennett, Jerry Slater
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Book Description Taylor Francis Ltd, United Kingdom, 2008. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. AS Communication and Culture: The Essential Introduction is fully revised for the current GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests. Areas covered include: * an introduction to communication and culture * cultural and communication codes * semiotics, communication process and models * the individual and contemporary culture * cultural contexts and practices * how to do the coursework * how to do the exam * examples from advertising, fashion, music, magazines, body language, film and more. AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture. Bookseller Inventory # AA69780415455121

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Book Description Taylor Francis Ltd, United Kingdom, 2008. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. AS Communication and Culture: The Essential Introduction is fully revised for the current GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests. Areas covered include: * an introduction to communication and culture * cultural and communication codes * semiotics, communication process and models * the individual and contemporary culture * cultural contexts and practices * how to do the coursework * how to do the exam * examples from advertising, fashion, music, magazines, body language, film and more. AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture. Bookseller Inventory # AA69780415455121

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Book Description Taylor & Francis Ltd, 2008. Book Condition: New. 2008. 3rd Edition. Paperback. Meeting GCE Communication and Culture Advanced Subsidiary specification, this title introduces students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. Series: Essentials. Num Pages: 352 pages, 7 black & white illustrations, 29 colour illustrations, 20 black & white tables, 20 black. BIC Classification: 4KL; GTC; JFC. Category: (UA) A / AS level. Dimension: 245 x 175 x 18. Weight in Grams: 710. . . . . . . Bookseller Inventory # V9780415455121

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Book Description Taylor & Francis Ltd. Book Condition: New. 2008. 3rd Edition. Paperback. Meeting GCE Communication and Culture Advanced Subsidiary specification, this title introduces students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. Series: Essentials. Num Pages: 352 pages, 7 black & white illustrations, 29 colour illustrations, 20 black & white tables, 20 black. BIC Classification: 4KL; GTC; JFC. Category: (UA) A / AS level. Dimension: 245 x 175 x 18. Weight in Grams: 710. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780415455121

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