The Language of Colour provides a fresh and innovative approach to the study of colour from the co-author of the best-selling textbook, Reading Images.
Moving on from the meanings of single colours, Theo van Leeuwen develops the theory that many different features shape the way we attach meaning to the colours we see in front of us, and the idea that colour schemes are more important than individual colours. Chapter...
Theo van Leeuwen is Dean of the Faculty of Humanities and Social Sciences at the University of Technology, Sydney. He is author of An Introduction to Social Semiotics (2005), Reading Images (second edition, 2006) with Gunther Kress, and The Language of New Media Design (2008) with Radan Martinec, all published by Routledge.
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Condition: New. 2011. 1st Edition. Paperback. Offers a fresh approach to the study of colour. This title covers: a brief history of the meanings of colour; the relationship between language and colour names within a cultural context; corporate uses of colour; and, the meaning of colour in everyday life. Num Pages: 136 pages, 20 colour illustrations. BIC Classification: CF; GTC. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 247 x 174 x 8. Weight in Grams: 342. . . . . . Seller Inventory # V9780415495387
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