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Synopsis
This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
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About the Author
Robert Goldman is Associate Professor of Sociology at Lewis and Clark College, Portland, Oregon.
Review
Goldman's work has long been on the cutting edge of contemporary studies of advertising and the present work is extremely impressive. Indeed, I believe that Goldman presents the most sophisticated, insightful, and illuminating studies of advertising in the contemporary era.
–Douglas Kellner, University of Texas
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- PublisherRoutledge
- Publication date2011
- ISBN 10 041551326X
- ISBN 13 9780415513265
- BindingPaperback
- Edition number1
- Number of pages260
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ISBN 13: 9780415513265
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