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Strategic Public Relations Management (Routledge Communication) - Softcover
Book 96 of 135: Routledge Communication
Synopsis
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
- New examples on the effective use of digital communication and online research tools;
- Updated guidance on researching using digital tools and social media;
- New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
- Creating a framework for planning;
- Up-to-date research tools and how to develop a research plan;
- Gathering useful data for strategic guidance;
- Real-world examples that provide readers with realistic cases and situations;
- Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
"synopsis" may belong to another edition of this title.
About the Author
Erica Weintraub Austin is the Professor and Director of the Center of Media and Health Promotion at Washington State University.
Bruce E. Pinkleton is Professor and Associate Director of the Murrow Center for Media and Health Promotion Coordinator at Washington State University.
"About this title" may belong to another edition of this title.
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Strategic Public Relations Management (Routledge Communication)
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Routledge (edition 3rd ed.), 2015
ISBN 10: 0415517699
ISBN 13: 9780415517690
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 3rd ed. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0415517699-11-1
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Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application.In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice.The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout. Seller Inventory # CIN0415517699VG
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Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application.In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice.The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout. Seller Inventory # CIN0415517699VG
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Strategic Public Relations Management (Routledge Communication Series)
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Paperback. Condition: Fair. Book in Fair condition. Seller Inventory # 9780415517690-acceptable
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Routledge Communication Series: Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780415517690. Seller Inventory # 4943534
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Routledge Communication Series: Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780415517690. Seller Inventory # 4943533
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US$ 36.39
US$ 17.29 shipping
Ships from United Kingdom to U.S.A.
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Quantity: 1 available
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Routledge Communication Series: Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780415517690. Seller Inventory # 4943535
Buy Used
US$ 36.39
US$ 17.29 shipping
Ships from United Kingdom to U.S.A.
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Quantity: 1 available
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Strategic Public Relations Management (Routledge Communication Series)
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paperback. Condition: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001525395U
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Strategic Public Relations Management (Routledge Communication)
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Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 55A88_53_0415517699
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Strategic Public Relations Management (Routledge Communication Series)
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. 3rd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001525395N