Industrial Collaboration with Japan (Routledge Library Editions: Japan) (Volume 20) - Hardcover

Book 68 of 90: Routledge Library Editions: Japan

Turner, Louis

 
9780415588621: Industrial Collaboration with Japan (Routledge Library Editions: Japan) (Volume 20)

Synopsis

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.

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About the Author

Louis Turner

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