The Business of Champagne: A Delicate Balance (Routledge Studies of Gastronomy, Food and Drink)

0 avg rating
( 0 ratings by Goodreads )
 
9780415594400: The Business of Champagne: A Delicate Balance (Routledge Studies of Gastronomy, Food and Drink)
View all copies of this ISBN edition:
 
 

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.

This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of ‘place’ (identity and terroir and tourism), marketing the ‘myth’ of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.

Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business.

"synopsis" may belong to another edition of this title.

About the Author:

Steve Charters is Chair of Champagne Management and Director of the Reims Research Centre for Wine-Place-Value, France, as well as being a Master of Wine.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781138081253: The Business of Champagne (Routledge Studies of Gastronomy, Food and Drink)

Featured Edition

ISBN 10:  1138081256 ISBN 13:  9781138081253
Publisher: Routledge, 2017
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Charters, Steven
Published by Routledge
ISBN 10: 0415594405 ISBN 13: 9780415594400
New Hardcover Quantity Available: 1
Print on Demand
Seller:

Book Description Routledge. Condition: BRAND NEW. BRAND NEW Hardcover - This title is now printed on demand - please allow added time for shipment! A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 3557155

More information about this seller | Contact this seller

Buy New
US$ 159.94
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Published by Taylor & Francis Ltd, United Kingdom (2011)
ISBN 10: 0415594405 ISBN 13: 9780415594400
New Hardcover Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)

Book Description Taylor & Francis Ltd, United Kingdom, 2011. Hardback. Condition: New. Language: English. Brand new Book. The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of `place' (identity and terroir and tourism), marketing the `myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business. Seller Inventory # LHB9780415594400

More information about this seller | Contact this seller

Buy New
US$ 165.11
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

CHARTERS, STEVE.
Published by Routledge (2011)
ISBN 10: 0415594405 ISBN 13: 9780415594400
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)

Book Description Routledge, 2011. Hardback. Condition: NEW. 9780415594400 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0266953

More information about this seller | Contact this seller

Buy New
US$ 160.31
Convert currency

Add to Basket

Shipping: US$ 9.96
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Charters, Steve
Published by Routledge (2017)
ISBN 10: 0415594405 ISBN 13: 9780415594400
New Paperback Quantity Available: 10
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)

Book Description Routledge, 2017. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2017; Fast Shipping from the UK. No. book. Seller Inventory # ria9780415594400_lsuk

More information about this seller | Contact this seller

Buy New
US$ 177.10
Convert currency

Add to Basket

Shipping: US$ 3.72
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Steve Charters
Published by Routledge (2011)
ISBN 10: 0415594405 ISBN 13: 9780415594400
New Quantity Available: > 20
Print on Demand
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)

Book Description Routledge, 2011. HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780415594400

More information about this seller | Contact this seller

Buy New
US$ 204.67
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

6.

Charters, Steve (Edited by)
Published by Routledge (2011)
ISBN 10: 0415594405 ISBN 13: 9780415594400
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Routledge, 2011. Hardcover. Condition: Brand New. 1st edition. 296 pages. 9.33x6.38x0.79 inches. In Stock. Seller Inventory # __0415594405

More information about this seller | Contact this seller

Buy New
US$ 187.91
Convert currency

Add to Basket

Shipping: US$ 37.35
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Published by Taylor & Francis Ltd, United Kingdom (2011)
ISBN 10: 0415594405 ISBN 13: 9780415594400
New Hardcover Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)

Book Description Taylor & Francis Ltd, United Kingdom, 2011. Hardback. Condition: New. Language: English. Brand new Book. The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of `place' (identity and terroir and tourism), marketing the `myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business. Seller Inventory # APC9780415594400

More information about this seller | Contact this seller

Buy New
US$ 226.15
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Steve Charters (Editor)
Published by Routledge (2011)
ISBN 10: 0415594405 ISBN 13: 9780415594400
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)

Book Description Routledge, 2011. Hardcover. Condition: New. Seller Inventory # DADAX0415594405

More information about this seller | Contact this seller

Buy New
US$ 228.88
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

9.

Published by Taylor & Francis Ltd, United Kingdom (2011)
ISBN 10: 0415594405 ISBN 13: 9780415594400
New Hardcover Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)

Book Description Taylor & Francis Ltd, United Kingdom, 2011. Hardback. Condition: New. Language: English. Brand new Book. The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of `place' (identity and terroir and tourism), marketing the `myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business. Seller Inventory # APC9780415594400

More information about this seller | Contact this seller

Buy New
US$ 244.13
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

Steve Charters
Published by Routledge (2011)
ISBN 10: 0415594405 ISBN 13: 9780415594400
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)

Book Description Routledge, 2011. HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780415594400

More information about this seller | Contact this seller

Buy New
US$ 214.43
Convert currency

Add to Basket

Shipping: US$ 37.35
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book