Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology) - Softcover

 
9780415647076: Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)

Synopsis

This book, based on a conference in Seoul Korea in 24, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

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About the Author

Lynn R. Kahle, Chung-Hyun Kim

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Other Popular Editions of the Same Title

9780805852165: Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)

Featured Edition

ISBN 10:  0805852166 ISBN 13:  9780805852165
Publisher: Psychology Press, 2006
Hardcover