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Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
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Book Description Routledge. Condition: BRAND NEW. BRAND NEW Softcover - 272pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Seller Inventory # 1988323
Book Description Routledge, 2018. Paperback. Condition: NEW. 9780415652001 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0267304
Book Description Routledge, 2013. Paperback. Condition: Brand New. 272 pages. 9.17x6.18x0.55 inches. In Stock. Seller Inventory # __0415652006