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Strategic Management and Online Selling (Routledge Advances in Management and Business Studies) - Softcover

Royer, Susanne

 
9780415652001: Strategic Management and Online Selling (Routledge Advances in Management and Business Studies)
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ISBN 10: 0415652006 ISBN 13: 9780415652001
Publisher: Routledge, 2012
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Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

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  • PublisherRoutledge
  • Publication date2012
  • ISBN 10 0415652006
  • ISBN 13 9780415652001
  • BindingPaperback
  • Edition number1
  • Number of pages256

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9780415349949: Strategic Management and Online Selling (Routledge Advances in Management and Business Studies)

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  • 9780203339183: Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies)

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