Items related to Promoting and Marketing Events: Theory and Practice
Synopsis
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book...
About the Author
Nigel Jackson is Programme Manager in Events Management at the University of Plymouth.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2013
- ISBN 10 0415667321
- ISBN 13 9780415667326
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages274
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Promoting and Marketing Events : Theory and Practice
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Promoting and Marketing Events: Theory and Practice
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Promoting and Marketing Events
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Nigel Jackson is Programme Manager in Events Management at the University of Plymouth. This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively. Seller Inventory # 594658354
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Promoting and Marketing Events : Theory and Practice
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Promoting and Marketing Events: Theory and Practice
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Promoting and Marketing Events : Theory and Practice
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