Ron Smith Public Relations: The Basics

ISBN 13: 9780415675833

Public Relations: The Basics

4.25 avg rating
( 8 ratings by Goodreads )
 
9780415675833: Public Relations: The Basics
View all copies of this ISBN edition:
 
 

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

  • The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
  • History and evolution of public relations.
  • Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.

Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

"synopsis" may belong to another edition of this title.

About the Author:

Ron Smith is professor of public communication at Buffalo State (SUNY), where he has served as department chair and associate dean for the School of Arts and Humanities. A public relations practitioner accredited by the Public Relations Society of America, he is the author of Strategic Planning for Public Relations, Becoming a Public Relations Writer and Media Writing.

Review:

'An addition to Routledge's "The Basics" series, this comprehensive handbook is a knowledge-based  look at the industry and practice of public relations.  The first part of the book, "Understanding Public Relations," defines what PR is, and what it is not.  Smith (Buffalo State, SUNY) emphasizes ethics and professionalism of the practice. Included in the first section is a brief history of the profession, current status of PR around the world, and the various types of public relations and skills needed to be successful in the field.  The second half of the book, "Public Relations Planning," addresses the steps necessary to effectively develop a PR plan in a "how-to workshop" format. As the author is a professor of public communication, it is only fitting that the book includes an appendix offering guidance for career seekers.  Chapters are peppered with examples of effective PR.  A thorough glossary is included, as is a substantial list of recommended readings.  This book would appeal to students considering a career in public relations or business owners looking to develop a PR strategy.  Summing Up: Recommended.  All levels of undergraduate students; practitioners.' N  E. Furlow, CHOICE

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780415675840: Public Relations: The Basics

Featured Edition

ISBN 10:  0415675847 ISBN 13:  9780415675840
Publisher: Routledge, 2013
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Ron Smith
ISBN 10: 0415675839 ISBN 13: 9780415675833
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2013. Paperback. Condition: New. Paperback. Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explore.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 0.308. Seller Inventory # 9780415675833

More information about this seller | Contact this seller

Buy New
US$ 24.79
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Ron Smith
Published by Routledge (2013)
ISBN 10: 0415675839 ISBN 13: 9780415675833
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description Routledge, 2013. Condition: New. Seller Inventory # L9780415675833

More information about this seller | Contact this seller

Buy New
US$ 22.75
Convert currency

Add to Basket

Shipping: US$ 3.16
From Germany to U.S.A.
Destination, rates & speeds

3.

Ron Smith
Published by Routledge (Manohar) (2015)
ISBN 10: 0415675839 ISBN 13: 9780415675833
New Softcover Quantity Available: 20
Seller:
BookVistas
(New Delhi, India)
Rating
[?]

Book Description Routledge (Manohar), 2015. Softcover. Condition: New. Seller Inventory # Manohar-9780415675833

More information about this seller | Contact this seller

Buy New
US$ 17.00
Convert currency

Add to Basket

Shipping: US$ 9.34
From India to U.S.A.
Destination, rates & speeds

4.

Ron Smith
ISBN 10: 0415675839 ISBN 13: 9780415675833
New Quantity Available: 2
Seller:
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Condition: New. Bookseller Inventory # ST0415675839. Seller Inventory # ST0415675839

More information about this seller | Contact this seller

Buy New
US$ 26.86
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Smith, Ron
Published by Taylor Fransis
ISBN 10: 0415675839 ISBN 13: 9780415675833
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Taylor Fransis. Condition: New. Brand New. Seller Inventory # 0415675839

More information about this seller | Contact this seller

Buy New
US$ 23.33
Convert currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, rates & speeds

6.

Ron Smith
Published by Taylor & Francis Ltd, United Kingdom (2013)
ISBN 10: 0415675839 ISBN 13: 9780415675833
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Taylor & Francis Ltd, United Kingdom, 2013. Paperback. Condition: New. Language: English. Brand new Book. Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:The four key phases of public relations campaigns: research, strategy, tactics and evaluation.History and evolution of public relations.Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations. Seller Inventory # AA69780415675833

More information about this seller | Contact this seller

Buy New
US$ 28.28
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Ron Smith
ISBN 10: 0415675839 ISBN 13: 9780415675833
New Quantity Available: 2
Seller:
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description Condition: New. This is Brand NEW. Seller Inventory # Manohar- 10112018-2896

More information about this seller | Contact this seller

Buy New
US$ 18.33
Convert currency

Add to Basket

Shipping: US$ 10.19
From India to U.S.A.
Destination, rates & speeds

8.

Ron Smith
Published by Taylor & Francis Ltd, United Kingdom (2013)
ISBN 10: 0415675839 ISBN 13: 9780415675833
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor & Francis Ltd, United Kingdom, 2013. Paperback. Condition: New. Language: English. Brand new Book. Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:The four key phases of public relations campaigns: research, strategy, tactics and evaluation.History and evolution of public relations.Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations. Seller Inventory # AA69780415675833

More information about this seller | Contact this seller

Buy New
US$ 28.62
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Ron Smith
Published by Routledge (2013)
ISBN 10: 0415675839 ISBN 13: 9780415675833
New Softcover Quantity Available: 16
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Routledge, 2013. Condition: New. book. Seller Inventory # ria9780415675833_rkm

More information about this seller | Contact this seller

Buy New
US$ 24.50
Convert currency

Add to Basket

Shipping: US$ 4.94
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

Smith, Ron
Published by Routledge (2016)
ISBN 10: 0415675839 ISBN 13: 9780415675833
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Routledge, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780415675833_lsuk

More information about this seller | Contact this seller

Buy New
US$ 24.56
Convert currency

Add to Basket

Shipping: US$ 4.94
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book