Synopsis
In today’s digital world, we have multiple modes of meaning-making: sounds, images, hypertexts. Yet, within literacy education, even ‘new’ literacies, we know relatively little about how to work with and produce modally complex texts.
In Working with Multimodality, Jennifer Rowsell focuses on eight modes: words, images, sounds, movement, animation, hypertext, design and modal learning. Throughout the book each mode is illustrated by cases studies based on the author’s interviews with thirty people, who have extensive experience working with a mode in their field. From a song writer to a well known ballet dancer, these people all discuss what it means to do multimodality well.
This accessible textbook brings the multiple modes together into an integrated theory of multimodality. Step-by-step, beginning with theory then exploring modes and how to work with them, before concluding with how to apply this in an investigation, each stage of working with multimodality is covered.
Working with Multimodality will help students and scholars to:
• Think about specific modes and how they function
• Consider the implications for multimodal meaning-making
• Become familiar with conventions and folk knowledge about given modes
• Apply this same knowledge to their own production of media texts in classrooms
Assuming no prior knowledge about multimodality and its properties, Working with Multimodality is designed to appeal to advanced undergraduate and postgraduate students interested in how learning and innovation is different in a digital and media age and is an essential textbook for courses in literacy, new media and multimodality within applied linguistics , education and communication studies.
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About the Author
Jennifer Rowsell holds a Canada Research Chair in Multiliteracies at Brock University, Canada. She is co-author of Design Literacies (Routledge, 2010) and co-editor of the Routledge Handbook of Literacy Studies (forthcoming).
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Paperback. Condition: new. Paperback. In todays digital world, we have multiple modes of meaning-making: sounds, images, hypertexts. Yet, within literacy education, even new literacies, we know relatively little about how to work with and produce modally complex texts. In Working with Multimodality, Jennifer Rowsell focuses on eight modes: words, images, sounds, movement, animation, hypertext, design and modal learning. Throughout the book each mode is illustrated by cases studies based on the authors interviews with thirty people, who have extensive experience working with a mode in their field. From a song writer to a well known ballet dancer, these people all discuss what it means to do multimodality well. This accessible textbook brings the multiple modes together into an integrated theory of multimodality. Step-by-step, beginning with theory then exploring modes and how to work with them, before concluding with how to apply this in an investigation, each stage of working with multimodality is covered.Working with Multimodality will help students and scholars to: Think about specific modes and how they function Consider the implications for multimodal meaning-making Become familiar with conventions and folk knowledge about given modes Apply this same knowledge to their own production of media texts in classrooms Assuming no prior knowledge about multimodality and its properties, Working with Multimodality is designed to appeal to advanced undergraduate and postgraduate students interested in how learning and innovation is different in a digital and media age and is an essential textbook for courses in literacy, new media and multimodality within applied linguistics , education and communication studies. Beginning with theory, focusing on insider stories about modes, how they work, and how to work with them, then concluding with the implications and application of such information, this text brings the multiple modes together into an integrated theory of multimodality. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780415676205
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