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Stimulating and developing the creative potential of all members of an organization (not just those in the more traditionally creative functions such as design or research and development) is widely seen as contributing to performance and results. This textbook introduces ideas, skills and models to help students understanding how creative thinking can aid problem-solving.
The latest edition of this well-regarded book brings the story up to date whilst retaining popular features such as case studies and case histories together with extensive diagrams, examples and thought-provoking questions. New to this edition are sections on thinking styles and types, creativity and its role in innovation, implementation, and software aids to creativity.
This rounded textbook will continue to be an ideal resource for a range of courses and modules across the business school curriculum including problem-solving, strategic management, creativity and innovation management.
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Tony Proctor is Emeritus Professor in Marketing at the University of Chester, UKReview:
Given the uncertainties of the organisational environment, the ability to creatively approach, manage and resolve problems that are difficult to describe and structure, will be an increasingly valued business skill. This new edition of Creative Problem Solving for Managers offers up to date guidance on how to approach and resolve such problems.
Jon Curwin, Senior Learning and Teaching Fellow, Birmingham City Business School, UK
Creativity is a fundamental skill for business managers. Tony Proctor’s book provides an excellent practical guide to this topic. The case studies, creativity techniques and the pragmatic knowledge and insights within this book make it essential reading for managers, facilitators and students alike.
Dr Elspeth McFadzean, Visiting Academic Fellow, Henley Business School, University of Reading, UK
Essential reading for anyone aspiring to enhance organisational creativity and innovation. Supported by comprehensive and in-depth discussion of theory that provides an approach to creativity that really does work in practice. I have used previous editions as a core text at undergraduate and postgraduate levels and am inspired by the updates in this fourth edition. Lots of useful cases and examples to stimulate debate including the use of technologies in creativity brings this edition right up to date.
Dr Pauline Loewenberger, Lecturer, University of Bedfordshire Business School, UK
This is an excellent book for understanding how best to approach complex situations and come out with creative solutions to the strategic problems that managers face. Grounded in practice and providing detailed case studies of real business situations, this book is gives readers a solid foundation for developing their own creative solutions to problems.
Paul Hughes, Senior Lecturer, Durham University, UK
You will never again approach creativity and problem solving in quite the same light. Taking into account both the ‘what’ and ‘how’, this valuable book provides readers with the knowledge needed to solve a range of management problems. A Masterpiece!
Dr Kim Hua Tan, Reader, The University of Nottingham, UK
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