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Creative Problem Solving for Managers - Softcover

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9780415714037: Creative Problem Solving for Managers

Synopsis

Stimulating and developing the creative potential of all members of an organization (not just those in the more traditionally creative functions such as design or research and development) is widely seen as contributing to performance and results. This textbook introduces ideas, skills and models to help students understanding how creative thinking can aid problem-solving.

The latest edition of this well-regarded book brings the story up to date whilst retaining popular features such as case studies and case histories together with extensive diagrams, examples and thought-provoking questions. New to this edition are sections on thinking styles and types, creativity and its role in innovation, implementation, and software aids to creativity.

This rounded textbook will continue to be an ideal resource for a range of courses and modules across the business school curriculum including problem-solving, strategic management, creativity and innovation management.

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About the Author

Tony Proctor is Emeritus Professor in Marketing at the University of Chester, UK

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9780415714020: Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation

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ISBN 10:  0415714028 ISBN 13:  9780415714020
Publisher: Routledge, 2013
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Published by Routledge, 2013
ISBN 10: 0415714036 ISBN 13: 9780415714037
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Paperback. Condition: Very Good. Creative Problem Solving for Managers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780415714037

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ISBN 10: 0415714036 ISBN 13: 9780415714037
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780415714037. Seller Inventory # 9628946

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