Items related to Reputation Management: The Key to Successful Public...
Reputation Management: The Key to Successful Public Relations and Corporate Communication - Softcover
Synopsis
Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.
Updates to the third edition include:
- Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter.
- Opening vignettes, examples, and case studies have been updated in each chapter.
- Additional case studies and examples with an international focus have been added.
"synopsis" may belong to another edition of this title.
About the Author
John Doorley, head of corporate communications for Merck & Co. Inc. until 2000, most recently built and directed for 10 years the Master of Science Degree Program in Public Relations and Corporate Communication at New York University School of Professional Studies. He is now with the London-based company Mindful Reputation.
Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program of New York University's Stern School of Business, and teaches courses in NYU's MS in Public Relations and Corporate Communication program at the university's School of Professional Studies. He is the author of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (FT Press, 2012) and of Crisis Communications (AAAA Publications, 1999).
"About this title" may belong to another edition of this title.
Search results for Reputation Management: The Key to Successful Public...
Stock Image
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0415716284-8-1
Quantity: 1 available
Stock Image
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.84. Seller Inventory # G0415716284I2N00
Quantity: 1 available
Stock Image
Reputation Management : The Key to Successful Public Relations and Corporate Communication
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 17322400-6
Quantity: 1 available
Stock Image
Reputation Management : The Key to Successful Public Relations and Corporate Communication
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 6158364-6
Quantity: 1 available
Stock Image
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_423599544
Quantity: 1 available
Stock Image
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_423599546
Quantity: 1 available
Stock Image
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Seller: One Planet Books, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001496630U
Quantity: 1 available
Stock Image
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Seller: One Planet Books, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Like New. 3rd Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001496630N
Quantity: 1 available
Stock Image
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001496630U
Quantity: 1 available
Stock Image
Reputation Management : The Key to Successful Public Relations and Corporate Communication
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 19046478-20
Quantity: 1 available