Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog - Softcover

White, Charlie; Biggs, John

Softcover

ISBN 10: 0415737141 ISBN 13: 9780415737142

Publisher: Routledge, 2014

Synopsis

Anyone can build a blog. It’s quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides information on all the right tools for the blog, and it offers best ways to promote your blog and content for maximum success and a profitable life.

 Though rules in creating compelling content haven’t really changed, ways in which the world blogs has since the last edition. The authors have learned a lot about social media since writing the previous edition’s manuscript. They understand and know how social media can make or break a blog. Microblogging is a new trend brought on by the wide utilization of social media. To that same end, networking with other bloggers and content creators on the web is another form of building one’s blog and one’s reputation as a writer.

About this title

About the Author

Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. He’s written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBS

John Biggs writes about technology for the 46 million page-view-per-month website TechCrunch. He was former editor of Gawker Media's Gizmodo. He has a Master’s Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinette’s watch (he’s also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. He’s the author of the book, Black Hat: Misfits, Criminals, and Scammers in the Internet Age.

Review

Bloggers Boot Camp is packed full of fantastic strategies to help you get your blog off the ground, and keep it moving in the right direction after its launched. While it’s written primarily for those who are interested in full-time blogging, the vast majority of the advice is applicable to anyone interested in blogging.

- David Indish, Red Star Web Development

Charlie White and John Biggs are powerhouses when it comes to running successful blogs. Anyone who wants to build a business, a career, or simply bring millions of readers to their sites needs to read Bloggers Boot Camp. An invaluable reference for anyone!

- Stephen Schleicher, Executive Producer, MajorSpoilers.com

 

John Biggs’ blogging experience and his understanding of the social media environment is exceptional, and we’ve taken a lot of leads from him in the way we’ve developed our own media approaches for Raspberry Pi over the last few years. It’s great to have his and Charlie’s expertise collected in one place: if a fluency with social media is something you need to develop for your career; if you want to hike up your existing readership; or if you’re confused about what best practice is in what’s fast becoming a business essential, you absolutely need to read this book.

Liz and Eben Upton, Raspberry Pi Foundation

 

Blogger's Boot Camp isn't just a no-nonsense guide to what works online--write about your passions and know who you are--but a great introduction to the business realities that inform the modern practice of niche-interest journalism written on very short deadlines. From coding nitty-gritty to production protips, blunt truths and advertising, it has everything you need to go right ahead afterward and break every rule they tell you.

Rob Mullins, Raspberry Pi Foundation

Edition details

• Publisher: Routledge
• Publication date: 2014
• ISBN 10: 0415737141
• ISBN 13: 9780415737142
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 184