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Marketing in the Tourism Industry (RLE Tourism) (Routledge Library Editions: Tourism) - Softcover
Book 1 of 7: Routledge Library Editions: Tourism
Synopsis
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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Marketing in the Tourism Industry (RLE Tourism) : The Promotion of Destination Regions
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Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism)
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Marketing in the Tourism Industry
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Marketing in the Tourism Industry: The Promotion of Destination Regions
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Taylor & Francis Ltd, 2014
ISBN 10: 0415751470
ISBN 13: 9780415751476
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