Items related to Multinationals and Europe 1992 (RLE International Business)
Multinationals and Europe 1992 (RLE International Business) - Softcover
Book 15 of 20: Routledge Library Editions: International Business
Synopsis
When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
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About the Author
B. Bürgenmeier, J. L. Mucchielli
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Multinationals and Europe 1992: Strategies for the Future
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Taylor & Francis Ltd, 2014
ISBN 10: 0415751950
ISBN 13: 9780415751957
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. B. Buergenmeier, J. L. MucchielliWhen it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and bu. Seller Inventory # 594665134
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