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Synopsis
This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and USA.
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About the Author
Fellow in Strategic Management Alan Rugman (University of Reading, UK Templeton College)
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New Theories of the Multinational Enterprise
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Taylor & Francis Ltd, 2014
ISBN 10: 0415752124
ISBN 13: 9780415752121
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