Retail and Marketing Channels (RLE Retailing and Distribution) - Softcover

Softcover

ISBN 10: 041575433X ISBN 13: 9780415754330

Publisher: Routledge, 2014

Synopsis

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.

This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.

First published 1989.

About this title

Review

‘A valuable and welcome undergraduate textbook.’ Environment and Planning

‘Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.’ Retail Distribution and Management

About this edition

• Publisher: Routledge
• Publication date: 2014
• ISBN 10: 041575433X
• ISBN 13: 9780415754330
• Binding: Paperback
• Edition number: 1
• Number of pages: 352
• Editor: Reddy Srinivas, Pellegrini Luca