The Undermining of Beliefs in the Autonomy and Rationality of Consumers (Routledge Interpretive Marketing Research) - Hardcover
Book 7 of 19: Routledge Interpretive Marketing Research
Synopsis
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational.
While the first part of this book concentrates on assailing critiques of 'free-will', the second part takes issue with the postmodernist emphasis on the non-rational. The authors situate these critiques in the context of key academic debate, examining the logic and empirical bases for their claims thus leading to a deeper understanding of 'bounded' rationality and the potential of the adaptive unconscious to affect consumer choice.
"synopsis" may belong to another edition of this title.
About the Author
John O’Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York.
Nicholas O’Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Undermining of Beliefs in the Autonomy and Rationality...
Stock Image
The Undermining of Beliefs in the Autonomy and Rationality of Consumers (Routledge Interpretive Marketing Research)
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL7217567
Buy Used
US$ 155.30
US$ 13.41 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415773232. Seller Inventory # 2284806
Buy Used
US$ 145.00
US$ 42.10 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 5314617-n
Stock Image
The Undermining of Beliefs in the Autonomy and Rationality of Consumers: 6 (Routledge Interpretive Marketing Research)
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780415773232
Buy New
US$ 203.07
US$ 20.77 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 5 available
Stock Image
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 5314617
Seller Image
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 5314617-n
Buy New
US$ 206.50
US$ 20.11 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. pp. xiii + 139 This item is printed on demand. Seller Inventory # 7515052
Buy New
US$ 231.24
US$ 8.71 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Stock Image
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 5314617
Buy Used
US$ 229.25
US$ 20.11 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. xiii + 139. Seller Inventory # 26332915
Seller Image
O\ Shaughnessy, J: The Undermining of Beliefs in the Autonomy
Print on DemandSeller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of free will have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very not. Seller Inventory # 594666414
Buy New
US$ 200.37
US$ 56.69 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available