‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement
If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
"synopsis" may belong to another edition of this title.
Karl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the ‘world’s greatest business thinkers’ in Business Strategy Review (Winter, 2005).
Niketh Pareek is a journalist and management consultant specializing in online business strategy and digital marketing. His articles and commentary have appeared in several national and local Canadian newspapers, including The Globe and Mail, The National Post, The Hill Times, and The Montreal Gazette.
"About this title" may belong to another edition of this title.
Shipping:
US$ 5.65
From United Kingdom to U.S.A.
Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9780415778992
Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780415778992
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780415778992
Book Description Hardcover. Condition: Brand New. 2nd edition. 224 pages. 8.15x5.39x0.94 inches. In Stock. Seller Inventory # __0415778999
Book Description Gebunden. Condition: New. Seller Inventory # 594666841