The Routledge Companion to Identity and Consumption - Hardcover

Book 7 of 102: Routledge Companions in Business, Management and Accounting
 
9780415783064: The Routledge Companion to Identity and Consumption
Hardcover
ISBN 10: 0415783062 ISBN 13: 9780415783064
Publisher: Routledge, 2012

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About the Author

Ayalla A. Ruvio is Assistant Professor of Marketing at the Fox School of Business at Temple University, USA. Her research focuses on issues such as consumers’ self-identity, materialism and consumers’ need for uniqueness. Her published work has received extensive media attention worldwide, including the TODAY show, Good Morning America, Time magazine, The New York Times, The Atlantic, CNN, and The Daily Telegraph

Russell W. Belk is Kraft Professor of Marketing at Schulich School of Business, York University, Canada. He is past president of the International Association of Marketing and Development and is a fellow and past president in the Association for Consumer Research. He has over 500 publications involving the meanings of possessions, collecting, extended self, sharing, materialism, and global consumer culture

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Publisher
Routledge
Publication date
2012
Language
English
ISBN 10 
0415783062
ISBN 13 
9780415783064
Binding
Hardcover
Edition number
1
Number of pages
424
Editor
Ruvio Ayalla, Belk Russell

Other Popular Editions of the Same Title

9781032340258: The Routledge Companion to Identity and Consumption (Routledge International Handbooks)

Featured Edition

ISBN 10:  1032340258 ISBN 13:  9781032340258
Publisher: Routledge, 2022
Softcover