Editing: The Design of Rhetoric (Baywood's Technical Communications) - Hardcover

Dragga, Sam; Gong, Gwendolyn

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9780415784955: Editing: The Design of Rhetoric (Baywood's Technical Communications)

Synopsis

This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals-directors of communications, public relations specialists, experienced writers and editors of professional and technical publications - this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing.

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About the Author

Sam Dragga, Gwendolyn Gong

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Other Popular Editions of the Same Title

9780895030597: Editing: The Design of Rhetoric

Featured Edition

ISBN 10:  0895030594 ISBN 13:  9780895030597
Publisher: Routledge, 1989
Softcover