Items related to The Future of Global Business: A Reader
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.
Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
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About the Author:
Michael R. Czinkota is faculty member at the McDonough School of Business, Georgetown University and the University of Birmingham, U.K., where he holds the chair in Internationla Marketing.
Masaaki Kotabe is a Professor in International Business and Marketing, and is Director of Research at the Center for International Business Education and Research at the Fox School of Business at Temple University.
lkka A Ronkainen is a Professor in the McDonough School of Business, Georgetown University.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2011
- ISBN 10 0415800935
- ISBN 13 9780415800938
- BindingHardcover
- Edition number1
- Number of pages768
- EditorCzinkota Michael, Ronkainen Ilkka
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The future of global business: A reader
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ISBN 10: 0415800935
ISBN 13: 9780415800938
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