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Evans, W.A. Advertising Today and Tomorrow ISBN 13: 9780415817837

Advertising Today and Tomorrow - Hardcover

Evans, W.A.

 
9780415817837: Advertising Today and Tomorrow
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ISBN 10: 0415817838 ISBN 13: 9780415817837
Publisher: Routledge, 2013
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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

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  • PublisherRoutledge
  • Publication date2013
  • ISBN 10 0415817838
  • ISBN 13 9780415817837
  • BindingHardcover
  • Edition number1
  • Number of pages234

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9781138966161: Advertising Today and Tomorrow (Routledge Library Editions: Advertising)

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