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Synopsis
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.
First published in 1974.
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About the Author
Evans, W.A.
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Advertising Today and Tomorrow
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Evans, W.A.Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and sug. Seller Inventory # 594669333
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Advertising Today and Tomorrow (Routledge Library Editions: Advertising)
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Advertising Today and Tomorrow (Routledge Library Editions: Advertising)
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Condition: New. Series: Routledge Library Editions: Advertising. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 18. Weight in Grams: 453. . 2013. 1st Edition. hardcover. . . . . Seller Inventory # V9780415817837
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