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The Economics of Advertising - Hardcover

Taylor, Frederic

 
9780415818032: The Economics of Advertising
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ISBN 10: 0415818036 ISBN 13: 9780415818032
Publisher: Routledge, 2013
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

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  • PublisherRoutledge
  • Publication date2013
  • ISBN 10 0415818036
  • ISBN 13 9780415818032
  • BindingHardcover
  • Edition number1
  • Number of pages250

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