Items related to Language and Popular Culture in Japan

Language and Popular Culture in Japan - Softcover

Book 3 of 90: Routledge Library Editions: Japan

Moeran, Brian

 
9780415845557: Language and Popular Culture in Japan
Softcover
ISBN 10: 0415845556 ISBN 13: 9780415845557
Publisher: Routledge, 2013

Synopsis

When this book was originally published it was the first work of its kind to examine the way in which language is used to express the ‘myth’ of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as ‘noodle westerns’ and high-school baseball uphold the well-known ideologies of ‘selflessness’, ‘diligence’, ‘compliance’ and ‘co-operation’ typically associated with the Japanese. Ultimately, the book poses the question: are those whom we call the Japanese ‘real’ people in their own right, or merely a nation acting out a part written for them by Western civilisation?

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About the Author

Brian Moeran

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2013
Language
English
ISBN 10 
0415845556
ISBN 13 
9780415845557
Binding
Paperback
Edition number
1
Number of pages
208