The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

3.42 avg rating
( 26 ratings by Goodreads )
 
9780415856713: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client.

Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions.

With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

"synopsis" may belong to another edition of this title.

About the Author:

Helen Katz is Senior Vice President and Director of Research for Starcom MediaVest Group. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University and the University of Illinois.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Helen Katz
Published by Routledge (2013)
ISBN 10: 041585671X ISBN 13: 9780415856713
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Routledge, 2013. Paperback. Book Condition: New. 5. Bookseller Inventory # SONG041585671X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.94
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Helen Katz
ISBN 10: 041585671X ISBN 13: 9780415856713
New Quantity Available: 3
Seller
Rem Distributors
(NORWALK, CT, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Dust Jacket Condition: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 20 to 25 working days. Serving customers since 2006. Thousand of satisfied customers!. Bookseller Inventory # EXC_9780415856713_T&F27022K17_41

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.00
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

3.

Helen Katz
ISBN 10: 041585671X ISBN 13: 9780415856713
New Quantity Available: 1
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-41975

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 46.92
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

4.

Helen Katz
ISBN 10: 041585671X ISBN 13: 9780415856713
New Quantity Available: 1
Seller
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB41975

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 46.97
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

5.

Helen Katz
ISBN 10: 041585671X ISBN 13: 9780415856713
New Quantity Available: 1
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-41976

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.54
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

6.

Helen Katz
ISBN 10: 041585671X ISBN 13: 9780415856713
New Quantity Available: 1
Seller
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB41976

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.59
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

7.

Helen Katz
ISBN 10: 041585671X ISBN 13: 9780415856713
New Quantity Available: 1
Seller
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. New, US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-41975

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.63
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Helen Katz
ISBN 10: 041585671X ISBN 13: 9780415856713
New Quantity Available: 1
Seller
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. New, US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-41976

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.28
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Katz Helen
Published by Taylor & Francis Group
ISBN 10: 041585671X ISBN 13: 9780415856713
New Quantity Available: 4
Print on Demand
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Taylor & Francis Group. Book Condition: New. pp. 240 This item is printed on demand. Bookseller Inventory # 58073640

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 58.39
Convert Currency

Add to Basket

Shipping: US$ 7.08
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Katz, Helen
Published by Routledge
ISBN 10: 041585671X ISBN 13: 9780415856713
New Quantity Available: 8
Seller
Textbooksrus UK
(London, United Kingdom)
Rating
[?]

Book Description Routledge. Book Condition: Brand New. Bookseller Inventory # 42231934

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.92
Convert Currency

Add to Basket

Shipping: US$ 24.46
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book